Since 2010, the average length of a YouTube commercial has increased from around six seconds to nearly 30 seconds. So, why are YouTube commercials getting so long? There are a few reasons for this trend. First, as YouTube has become a more important platform for advertising, brands have been willing to invest more money in their commercials. As a result, these commercials have become more elaborate and cinematic. Second, as viewers have become accustomed to watching longer videos on YouTube, brands have been willing to experiment with longer commercials. Viewers are now more likely to stick around for a longer ad if it’s engaging or entertaining.
Finally, as YouTube has shifted towards becoming a more social platform, brands have begun to use it as a way to engage with their audiences. This has led to an increase in the use of longer form ads that tell a story or provide a more in-depth look at a product or service. So, if you’re wondering why YouTube commercials seem to be getting longer and longer, there are a few key reasons: brands are investing more money in their ads, viewers are becoming more accustomed to watching longer videos on the platform, and brands are using YouTube as a way to engage with their audiences.Video – Why Are Youtube Commercials So Long Now
So, what’s the deal with these new long YouTube commercials? Are they here to stay? Well, it seems that they are. YouTube announced in early 2018 that they would be running longer commercials in an effort to bring in more ad revenue. The longer commercials are said to be more engaging for viewers, and as a result, advertisers are spending more money on them. While some viewers may not be happy with the change, it looks like longer commercials are here to stay. If you want to keep up with the latest trends in online advertising, it’s important to be aware of these changes and how to best capitalize on them.